COFFEE &

CHISME

Passion Project:

Logo Redesign & Branding

[ original logo for reference ]

Coffee is a friend of many, and it can be so easy to find a coffee shop. But it can also be easy to be drowned out by neighboring stops for the liquid gold. Coffee and Chisme is a local shop in my community with a name that is adored by all. When redesigning their original logo, I wanted to preserve that essence while also giving it a modern makeover.

[ THE RESULT ]

This was a fun passion project for me because it allowed me to play around with motifs. I wanted to play around with the word chisme, or gossip so using quotation marks to symbolize the chatter was fun. It was important to me that the logo still had character, just like the original. I added a dainty heart at the top of the motif to maintain the warmth of the original version. Finally, using a warm color palette felt on brand for the coffee shop, as well as using line work to symbolize the steam from warm coffee just like the original. All in all, the redesign is not far off from the original, but it does provide a more refreshed and modern approach to the essence of Coffee and Chisme.

[ MY ROLE ]

Graphic designer

[ THE CHALLENGE ]

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Poster Design